Amanda Escobar is the founder of EssCo Essay Coaching located in the Greater Philadelphia area. She has coached, edited, and guided personal writing, focusing on college & professional degree entrance/scholarship essays, since 2011.
Notable clients have earned entrance into top universities and master’s programs including Vanderbilt University, Boston College, Villanova University, Bucknell University, NYU Stern School of Business MBA, Harvard Business School MBA and many more
Background & Approach
After graduating from Villanova University’s School of Business in 2013, I built a career in marketing with a focus on brand strategy, development, and management. Building a brand consists of 3 key components: forming an intimate understanding of the needs of the consumer, identifying the differentiated core of what the brand has to offer, and telling a compelling brand story that resonates and elicits a natural connection between the two.
I take this same approach when guiding applicants through the journey to successful personal essay writing. It is a chance for the applicant to identify his/her personal brand - an intrinsic identity that no one else can offer. It requires the applicant to relate that to the needs of the school or institution - how he/she can enrich the collective organization through a unique approach or offering in culture, knowledge, or experience. Lastly, it challenges the applicant to craft a story in his/her voice, drawing on an anthology of past personal experiences and future aspirations, that embodies the applicant & instituion as a perfect match.
Cherry Hill High School East
2005 - 2009 - Cum Laude
Cherry Hill, NJ
Villanova University School of Business
2009 - 2013 - Cum Laude; Majors - Marketing & International Business
Villanova, PA
Moody’s Analytics
2016– 2015 - Client Services
New York, NY
Aramark Sports & Entertainment
2016 - Present - Brand Manager
Philadelphia, PA